Which of the following best defines an outcome based metric?

Process of Measuring

A Benchmark

A Standard of Measurement

All of the Above

Which of the following best defines an outcome based metric?

One that is tied to counting the results of Marketing programs

One that links Marketing results to business results

One that is tied to measuring Marketing payback and efficiency

One that provides insight into strategic direction

Which of these statements is a an outcome-based marketing objective?

Run six half-page ads in PCWeek

Revise online demo

Send email blasts to prospects every month

Increase share of wallet of existing tier-one customers by 10% before August 30

Which of the following is NOT an outcome-based metric category?

Monetization

Cost

Penetration

Acquisition

Measuring customer quality of experience (QoE), is a good metric for measuring customer retention.

True

False

Which of the following statements best reflect the value of outcome-based metrics?

They enable marketers to focus on efforts with the greatest impact and contribution to the company's valuation

They enable marketers to more effectively count the results of campaigns

They enable marketers to better predict the outcomes of a marketing program

At a minimum, for which of the following should a marketer establish metrics and track against?

Customer satisfaction, customer acquisition and market share

Profitability, market share and share of wallet

Cost per lead, share of wallet, recency of purchase and average sales price

Cost per lead, cost per customer, recency of purchase, average sales price, market share and share of wallet

What three quantifiable elements should be included in every metric?

Time and Cost and Quality

Cost and Risk and Time to implement

Staff requirement and outside resource requirements and office space requirements

None of the Above

In the list below, which is NOT one of the five most common metrics used to track brand effectiveness?

Perceived Quality Ratio

Ability to Influence the Market

Size/Loyalty of Franchise

Ability to Sustain Demand in the Face of Change

Ability to Acquire New Customers

The Ability to Generate Favorable Publicity in the Media

Which of the following is the best way to measure customer retention?

What should marketing metrics support?

Your website

Company outcomes

Sales processes

A CRM system

Name

Business

Email