Your organization have a clear purpose that everyone is committed to.

Everything the Marketing function does is inline with organization’s strategy and objectives.

All of the Marketing organization’s measures and metrics align with how the business will measure success.

The marketing function collects and uses customer and competitive data to inform decisions.

The marketing organization has the executive sponsorship necessary to be successful.

The Marketing organization regularly upskills the team to enable the organization to remain competitive.

Marketing has a dashboard that guides customer, product, and market decisions.

The Marketing organization has well-defined processes designed to improve performance.

The Marketing plan is customer-centric, measurable, and tightly tied to how the business measures success.

Mission statement and/or purpose

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